I believe that Sony HAS won this conole war. Think about it. Nearly every gamer around the world, has a PS2. This is all due to their head-start. They weren't really competing against anyone, besides Dreamcast. And the PS2 was the better of the two(sadly). It just kept generating sales. Next come Gamecube and Xbox. They don't get very good sales, because non-hardcore gamers usually buy one system, and keep playing that one. People are not into drastic changes. They don't want to dish out another $300 for an Xbox, or $200 for a Gamecube. It's all about time. People will also disregard the gameplay, if they already have one system. Hopefully, the next console war, will have Microsoft and Sony both put their systems out at the same time.